Brief: To create a synchronized swimming entertainment performance for the launch of creative private members club, Soho House in downtown LA.
Aquabatix execution: Aquabatix has had a long relationship with the Soho House group, first performing for an event in their London Shoreditch House property in 2010. Having performed at their NYE events, a live performance with music band Bombay Bicycle Club where Aquabatix performed the synchronized swimming routine as featured in their music video for Luna, which was also created by us, and at several private parties, in 2019 we were delighted to be invited to perform a synchronized swimming routine at the preview launch of their first LA house with a rooftop pool, Soho Warehouse.
Soho House is a hotel chain and group of private members clubs aimed at those in the creative and arts industries, based all over Europe, North America as well as expanding into Asia now. Established in London in the mid 90’s, the group now have several properties in the US including three in the Los Angeles area. With Aquabatix also originally set up in London and now working out of the LA area too with the Aquabatix USA synchronized swimming team based in LA, it made for a great pairing for the launch event.
Soho Warehouse is their first location in DTLA, built in the Arts District, and with a rooftop pool with stunning views over downtown and designed to let patrons fully capture California’s infamous golden sunsets. So for the preview lunch it made perfect sense to have a creative performance in that area, and the Soho House event’s team couldn’t wait to get Aquabatix involved.
The Soho House team wanted to make a creative impact with the water entertainment on their stunning rooftop during a typical Californian sunset as the back drop. Using a track and a look pivotal to the LA music scene. Aquabatix choreographed a bespoke performance for this event. The Los Angeles synchronized swimmers dressed in white lululemon swimsuits, military jackets and hats and in heels were lead out by two models amongst the guests around the deck. The girls took off their jackets and caps, but kept the heels on as they stepped into the infinity pool during a beautiful LA sunset. The routine was specifically designed to incorporate shoes into the performance and was choreographed to Rosalia’s Aute Cuture for a diverse LA feel.
The crowd all gathered round, capturing the moment on their phones with the sunset as a back drop. As mentioned in the Architectural Digest, “The opening party kicked off with an Instagrammable performance by the synchronized swimming group Aquabatix in the rooftop pool.”
The client was delighted, and the Aquabatix relationship with Soho House goes from strength to strength with a recent performance in their London White City House, live with music artist Mabel.
